“This is your last chance. After this, there is no turning back. You take the blue pill – the story ends, you wake up in your bed and believe whatever you want to believe. You take the red pill – you stay in Wonderland and I show you how deep the rabbit-hole goes.” 

– Morpheus to Neo in the movie The Matrix.

What Morpheus says is probably true for most major decisions – there is no turning back! 

Every decision making process produces a final choice that affects your future. Your decision decides the course of next action and usually involves choosing amongst several alternatives.

It is therefore worthwhile to examine the process of decision making for key issues in your business. 

Read more about how to make rational decisions.